Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Latest post
PXM Guide: Understanding and Implementing Product Experience Management
Whether it's your online shop, a marketplace, or a printed catalogue – your customers expect consistent, relevant, and compelling product information at every touchpoint. That's exactly where Product Experience Management, or PXM, comes in. In this guide, you'll learn what PXM means, which systems play a role, and how to take your first steps as a beginner.
Why a DAM is Essential for Marketplaces like Amazon & Co.
Digital assets play a crucial role in e-commerce, but managing them comes with many challenges. Learn how a Digital Asset Management (DAM) system helps efficiently populate marketplaces and discover the positive impact it can have on your business – with engaging real-world examples!