Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
PXM Guide: Understanding and Implementing Product Experience Management
Whether it's your online shop, a marketplace, or a printed catalogue – your customers expect consistent, relevant, and compelling product information at every touchpoint. That's exactly where Product Experience Management, or PXM, comes in. In this guide, you'll learn what PXM means, which systems play a role, and how to take your first steps as a beginner.
AI image generators and DAM: how to use them professionally in marketing
AI image generators such as DALL-E, MidJourney & Co. promise creative freedom and efficiency in marketing. But which tools are really worthwhile? In our guide, you can find out which AI solutions are suitable for professional applications, where their strengths and weaknesses lie and how you can link them with a DAM.
The role of digital asset management in e-commerce
- Content Delivery Network
- Digital Asset Management
- Digitale Transformation
- E-Commerce
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Torsten Herbert
Did you know that a DAM can significantly enhance the efficiency of your e-commerce processes? Learn how content from a DAM integrates seamlessly into your webshop and how fast CDN connectivity improves your performance.
What is Digital Asset Management (DAM)?
What exactly is Digital Asset Management (DAM) and why is it becoming increasingly important in the digital world? Learn which functions and benefits a DAM offers, how it transforms industries and why companies without a DAM often reach their limits. Find out whether a SaaS solution is the right fit for you!