Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
PXM Guide: Understanding and Implementing Product Experience Management
Whether it's your online shop, a marketplace, or a printed catalogue – your customers expect consistent, relevant, and compelling product information at every touchpoint. That's exactly where Product Experience Management, or PXM, comes in. In this guide, you'll learn what PXM means, which systems play a role, and how to take your first steps as a beginner.
The role of product information management systems in e-commerce
How do you efficiently and optimally get your products into your webshop? With a Product Information Management (PIM) system, you can enrich data specifically for e-commerce and SEO. And how do you manage product images? Discover how a PIM system can support you in this process!
Image Database and DAM: Where Are the Differences?
An image database and a digital asset management sound like the same thing at first, since both store and manage images. In practice, however, worlds lie between them. The image database is a digital storeroom, the digital asset management a complete working system. In this article you will learn how the two types of system differ, which functions a DAM adds, and when each solution is the right one for you.