Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
DAM for Retail: Managing and Delivering Omnichannel Assets Centrally
Customers meet brands today in the online shop, on marketplaces, on social media, through apps, and in the store. Every channel has its own requirements for product photos, videos, and campaign visuals.
Classic folder structures and manual handoffs can't keep up with this growing volume of content. This is exactly where Digital Asset Management (DAM) comes in: it creates a central foundation for digital assets and delivers them in a controlled, channel-appropriate format.
Digital Rights Management (DRM): Secure and control digital content from the DAM.
Digital Rights Management (DRM) protects your digital content from unauthorized access and piracy. In this article, you'll learn how DRM protects your digital assets, the challenges of digital rights management, and how DRM works in TESSA DAM.