Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
DAM for Retail: Managing and Delivering Omnichannel Assets Centrally
Customers meet brands today in the online shop, on marketplaces, on social media, through apps, and in the store. Every channel has its own requirements for product photos, videos, and campaign visuals.
Classic folder structures and manual handoffs can't keep up with this growing volume of content. This is exactly where Digital Asset Management (DAM) comes in: it creates a central foundation for digital assets and delivers them in a controlled, channel-appropriate format.
Optimally distribute content: greater efficiency with Digital Asset Management
Implementing a Digital Asset Management (DAM) system requires an initial investment but pays off quickly: A DAM like TESSA enables centralized management and seamless distribution of digital content across various channels. In our article, learn how DAM facilitates optimal asset adaptation and enhances the efficiency of your content strategy.
Cloudflare CDN and Digital Asset Management (DAM)
Harness the power of Cloudflare CDN in combination with TESSA DAM for lightning-fast and secure delivery of your digital assets. Boost the performance and availability of your content worldwide while optimizing and protecting your media management.
Amazon CloudFront (CDN) and Digital Asset Management (DAM)
Do you want to deliver your digital content worldwide at lightning speed? Amazon CloudFront makes it possible – and when combined with a Digital Asset Management system, you become even more efficient. Discover when this solution is the perfect fit for you!
How Digital Asset Management Influences SEO Ranking
Did you know that performance is a crucial SEO factor? With a Digital Asset Management (DAM) system, you can effectively leverage a CDN and optimize file names for search engines. Discover how DAM supports your SEO strategy and boosts your online store's performance!
The role of digital asset management in e-commerce
Did you know that a DAM can significantly enhance the efficiency of your e-commerce processes? Learn how content from a DAM integrates seamlessly into your webshop and how fast CDN connectivity improves your performance.
Media channels: The right format for every purpose
Just having assets is nice. Delivering the assets in the form required by the customer or required by the target system without much effort is effective!