Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
DAM for Manufacturers: Manage Product Images & Assets
Product images, videos, data sheets, and brand assets grow with every new product. A DAM helps you as a manufacturer manage media centrally, link it to products, control approvals and usage rights, and distribute content efficiently to retail and sales.
Video Content: How to Manage Your TikTok and Reels Assets Efficiently
Producing videos is rarely the problem today. Finding them again is. Where is the final cut? Which version is approved? Is the music licence still valid? Once several Reels, TikToks and Shorts appear every week, it is no longer creativity that sets the pace in a team, it is the way assets are stored. Anyone who wants to manage video content instead of hunting for it needs a system that handles raw footage, edit versions, subtitles and licences at the same time. This article shows you how to structure your videos, shorten approvals and keep clips usable for years.
How to create a business case: Here's how!
In this detailed guide, you will learn step by step how to develop a convincing business case, how it differs from a business plan & Co., and how you can prove that the investment will pay off.
What Does a DAM Cost? Costs, Cost Factors, and Savings Potential at a Glance
A DAM is more than just a storage location for images and files. It helps you access all your assets quickly and securely, saves time and money, and even boosts your revenue. Find out what a DAM costs, which factors influence the price, and how the investment pays off for you in the long run.
Product Content Management: The role of PIM & DAM
Efficient product content management (PCM) ensures consistent product information on all channels. Find out how DAM and PIM work together to manage data centrally, optimize processes and create a consistent brand experience - with practical tips and current trends.
Digital Asset Management with TESSA in Practice
Discover how TESSA seamlessly integrates into your existing systems and streamlines workflows. From connecting to PIM systems to automating the creation of advertising materials, TESSA provides well-thought-out solutions. Learn how to overcome challenges successfully with proven best practices.
DAM Integration: Successful System Implementation
Here we provide a comprehensive look at the introduction of a DAM system (Digital Asset Management). From benefits and necessary steps to different asset types and challenges—our TESSA DAM supports you optimally in efficiently managing your digital assets.