Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
DAM for Retail: Managing and Delivering Omnichannel Assets Centrally
Customers meet brands today in the online shop, on marketplaces, on social media, through apps, and in the store. Every channel has its own requirements for product photos, videos, and campaign visuals.
Classic folder structures and manual handoffs can't keep up with this growing volume of content. This is exactly where Digital Asset Management (DAM) comes in: it creates a central foundation for digital assets and delivers them in a controlled, channel-appropriate format.
What Does a DAM Cost? Costs, Cost Factors, and Savings Potential at a Glance
A DAM is more than just a storage location for images and files. It helps you access all your assets quickly and securely, saves time and money, and even boosts your revenue. Find out what a DAM costs, which factors influence the price, and how the investment pays off for you in the long run.
Product Content Management: The role of PIM & DAM
Efficient product content management (PCM) ensures consistent product information on all channels. Find out how DAM and PIM work together to manage data centrally, optimize processes and create a consistent brand experience - with practical tips and current trends.
Digital Asset Management with TESSA in Practice
Discover how TESSA seamlessly integrates into your existing systems and streamlines workflows. From connecting to PIM systems to automating the creation of advertising materials, TESSA provides well-thought-out solutions. Learn how to overcome challenges successfully with proven best practices.
DAM Integration: Successful System Implementation
Here we provide a comprehensive look at the introduction of a DAM system (Digital Asset Management). From benefits and necessary steps to different asset types and challenges—our TESSA DAM supports you optimally in efficiently managing your digital assets.
PIM and DAM: Differences, Integration, and when you need which
Want to fill online shops, marketplaces, and catalogs with images and data efficiently – but unsure which system you need? Digital Asset Management (DAM) and Product Information Management (PIM) solve different problems, yet overlap in places. In this article you'll learn how PIM and DAM differ, what they have in common, when each system pays off – and why the two together unlock their full potential.
The lifecycle of digital assets
Do you know how to optimally manage the lifecycle of your digital assets? From creation to archiving – the Digital Asset Lifecycle is crucial for efficiency and success. Learn how Digital Asset Management can support you in this process!