Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
DAM for Retail: Managing and Delivering Omnichannel Assets Centrally
Customers meet brands today in the online shop, on marketplaces, on social media, through apps, and in the store. Every channel has its own requirements for product photos, videos, and campaign visuals.
Classic folder structures and manual handoffs can't keep up with this growing volume of content. This is exactly where Digital Asset Management (DAM) comes in: it creates a central foundation for digital assets and delivers them in a controlled, channel-appropriate format.
How to use AI for faster and better creative processes in Adobe
Small mistakes, tight deadlines, and the usual file chaos pressure. Sound familiar? With TESSA DAM, AI-powered image search, and direct Photoshop integration, you can leave all that behind. You'll find what you need faster, edit more directly, and return assets cleanly to the DAM. That's exactly how creative work should work today.
How AI advances your DAM: TESSA’s Integration with AI
AI is everywhere. But in digital asset management (DAM), it's not the hype that counts, but what really helps you in your everyday work. TESSA focuses on clear, practical AI features that make your processes noticeably more efficient. From smart object recognition to automatic cropping. Here you can find out how it works and what approach we take at EIKONA Media.
AI image generators and DAM: how to use them professionally in marketing
AI image generators such as DALL-E, MidJourney & Co. promise creative freedom and efficiency in marketing. But which tools are really worthwhile? In our guide, you can find out which AI solutions are suitable for professional applications, where their strengths and weaknesses lie and how you can link them with a DAM.
Brand Portal, BrandHub & Brand Hub: Definition, Features, and How to Choose
Want to manage your brand efficiently and connect your teams? A brand portal — often called a BrandHub or brand hub — is the central platform for exactly that. In this article you'll learn what a brand portal is, which features it offers, which target groups benefit, and how to choose the right solution for your company, including real-world examples.
AI and its role in Digital Asset Management (DAM)
Files are integrated into the DAM, processed in the DAM and placed in following processes as automatically as possible. We will show you how you can use AI in the DAM to automatically tag photos, integrate cropping and pass them on to the recipient in the required form.