Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
AI Images and Copyright: Who Owns the Image?
AI tools like Midjourney or Firefly generate images in seconds—but who owns them? And what happens when AI edits your own image archive? The legal landscape is complex: no automatic copyright protection, increasing attribution requirements, and pitfalls involving licensed images. An overview.
Reducing return rates: Why product data quality is becoming a decisive competitive advantage
Returns are rarely a logistics problem - they are usually the result of unclear product communication. In this article, we show how better images, consistent attributes, clean variant logic, and strong interaction between PIM and DAM reduce purchasing uncertainty. The result: fewer mispurchases, fewer returns, and higher contribution margins.
Digital Asset Management: focus on economic factors
A DAM is more than just a storage location for images and files. It helps you to access all assets quickly and securely, saves you time and money and even increases your turnover. Find out how investing in a DAM pays off for you and what competitive advantages you can achieve with it!
Product Content Management: The role of PIM & DAM
Efficient product content management (PCM) ensures consistent product information on all channels. Find out how DAM and PIM work together to manage data centrally, optimize processes and create a consistent brand experience - with practical tips and current trends.
PIM and DAM: Differences, Integration, and when you need which
Want to fill online shops, marketplaces, and catalogs with images and data efficiently – but unsure which system you need? Digital Asset Management (DAM) and Product Information Management (PIM) solve different problems, yet overlap in places. In this article you'll learn how PIM and DAM differ, what they have in common, when each system pays off – and why the two together unlock their full potential.
Customer Experience: The role of DAM and PIM
Did you know that a positive customer experience is the key to satisfied customers? With DAM and PIM, you create consistent experiences and sustainably strengthen your brand. Discover how these two systems can work together to delight your customers!
Magic Trinity – Prepare for the smoothest entry into the world of PX!
PIM – DAM – PRINT – PRAISE! Three partners to give you a head start. Three solutions in two needs-oriented entry packages allow you to quickly leverage your product data and images to produce simple publications.