TESSA Digital Asset Management for Edeka
- High degree of system customization
- Hosted on-premises
- Over 3,000 TESSA users
- Single Sign On connection
Fresh variety, tradition and innovation in food retailing
The EDEKA Nordbayern-Sachsen-Thüringen Group, headquartered in Rottendorf, is one of seven regional corporate groups within the EDEKA network. The group supplies around 900 retail stores in Franconia, the Upper Palatinate, Saxony, Thuringia and northern Baden-Württemberg and, with over 860 stores, is the largest local food supplier in the region.
- Sales in EUR billion 4,80+
- Employees 50.000+
- Markets 860+
Creating a central point of contact for all media in the Group
Edeka Nordbayern-Sachsen-Thüringen planned to manage all its digital assets such as images, videos and PDFs across the group using a central media database. To this end, Edeka evaluated various DAM systems and opted for a strong regional partner, EIKONA Media, with a corresponding DAM solution. The possibility of high customization, SSO connection and unlimited user numbers are among the reasons why TESSA DAM is used in the enterprise version.