Tessa Knowledge

Customers meet brands today in the online shop, on marketplaces, on social media, through apps, and in the store. Every channel has its own requirements for product photos, videos, and campaign visuals.

Classic folder structures and manual handoffs can't keep up with this growing volume of content. This is exactly where Digital Asset Management (DAM) comes in: it creates a central foundation for digital assets and delivers them in a controlled, channel-appropriate format.